Parents still spending on kids despite credit crunch Households across the UK may be tightening their belts as the credit crunch begins to bite and rising prices hit the family purse strings, but parents are still prepared to splash the cash on the kids. Thats the view of one of the UKs leading retailers of children’s furniture, which is experiencing a double digit sales growth in 2008, at a time when other retailers are bearing the brunt of the downturn in consumer spending. Aspace, an online children’s furniture store, is bucking the trend in retail and puts its fortunes down to the fact that it sells products for children rather than being a furniture retailer. It may only seem to be a case of semantics but there is a massive gulf between the two, according to managing director, Paul Cunningham. As a business we have k liquid diet drops ept a very close eye on factors which are having an impact on market sector, as well as the wider economy, and it is clear that there is a huge difference between the purchase motives for the different types of furniture, he said. We have studied the data and the main conclusion that we have drawn is that parents will, within reason, cut back on a number of purchases but not ones which affect their children. The idea is not as crazy as it first seems because all our research and data points to the fact that parents would much rather forego a new sofa, bedroom furniture or a dining room suite because they are prepared to make do with what theyve got in favour of spending the money on their children. In those terms, there is a certain logic to the argument which does help to explain why aspaceuk.com is seeing business growth this year.