A very good way to make money is to market a product or a service. There are tens of thousands of products and services to market and many ways to do so.Marketing and innovation (or having new ideas and putting them into practice) together constitute the heart of commercial enterprise. Finance, Human Resources, Information Technology and even operations (or production) are merely support functions of Marketing and Innovation. If you get this wrong (not uncommon), you will have a case of the tail wagging the dog!Many confuse selling and marketing, but they are not the same ? as Peter Drucker famously declared “…the aim of marketing is to make selling superfluous.”). Selling is a tool of the marketing process as is production or operations. Let’s revise the basics of Marketing, because by doing so, we will have a Cheap Wedding Invitations blue print for many good ways to make money.Lesson 1 on the importance of demand and supplyMarketing Ice to Eskimos would probably not be a good way to make money. Marketing Ice at a tropical seaside resort would probably be a good way to make money. The reason for the difference is the likely demand and supply in each case.Lesson 2 on the importance of 3 critical aspects of your product or serviceHowever there is more to it than this. For example: The product or service must be:sold at an appropriate price (that must cover costs, but be low enough to be attractive to potential buyers). Remember that a lower priced product that sells greater volume can be more profitable than a higher priced product sold at smaller volumes. made available at an accessible placepromoted such that potential customers are aware of it.